African Tech Summit Hit a 50% Advocacy Rate — 10x the Industry Average

Introduction

African Tech Summit is one of the continent’s leading technology gatherings, held annually in Nairobi and London. It brings together over 1,000 attendees, 450+ companies, and 150 speakers—connecting startups, investors, and corporates shaping Africa’s tech ecosystem.

The Challenge

Stuck at less than 10% attendee participation

You know the frustration: You spend months planning an incredible event, but when it comes to getting attendees to actually talk about it, you're lucky if 1 in 20 shares anything meaningful.

Industry benchmarks and event technology reports tell the story:

• Attendee-generated content typically accounts for less than 10% of total participation at many industry events. Source
• Organizers are forced to spend more on paid ads to compensate.
• 92% of event teams are actively focused on post-event engagement strategies, but authentic attendee sharing remains challenging. Source

The Solution

Premagic’s event marketing posters

To solve this, African Tech Summit partnered with Premagic, introducing a fresh way to make attendee advocacy both effortless and rewarding.

Here’s how the experience worked in practice:

• Personalized, branded poster templates were created easily using Premagic’s poster maker.
• A single share link was generated and sent to all attendees, who simply had to click to access their poster, instantly furnished with their photo, name, and designation.
• Each poster was paired with AI-powered captions that made sharing effortless. Attendees could even regenerate the captions until the wording matched their personal tone.
• With one-click publishing, posters could be shared instantly across LinkedIn, Instagram, X, Facebook, WhatsApp, and more.
• On the backend, organizers had access to a live dashboard tracking shares, advocates, poster clicks, and engagement in real time.

For attendees, it was simple and fun. For the organizing team, it was fully automated and measurable.

The Result

The breakthrough: 218 advocates, 600 clicks, 50% conversion

The shift was dramatic. Instead of the typical less than 10% attendee-generated content seen at many industry events, African Tech Summit saw:

• 218 attendees actively promoting the event online using Premagic’s event marketing posters
• Over 600 unique referrals generated directly from those posters, meaning 600 additional sign-ups driven purely through attendee advocacy
• A 50% advocacy rate, 10x higher than the industry average, with an estimated ROI of $4,590

Advocacy became a collective effort, not just the work of a few enthusiastic attendees. Nearly half the participant base proudly amplified the event, creating a ripple effect that no paid ad could match.

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Why this matters for event organizers

This proves how moving from 10% to 50% advocacy changes everything.

Before Premagic:

Event organizers were stuck with low advocacy rates, rising marketing costs, and limited visibility beyond the event floor.

With Premagic:

Half of the attendee base became event promoters, organic reach multiplied, and results were trackable in real time.

It’s not a marginal improvement, it’s a fundamental shift in how events generate visibility and bump up sign-ups.

Want to try our Event Marketing Posters at your event? Get in touch!

The bottom line

African Tech Summit proved that attendee advocacy doesn’t have to be an afterthought. With the right tools, it can become your most effective, authentic, and measurable marketing channel.

Don’t settle for 10%. Join the organizers who are achieving 50% advocacy rates and turning attendees into active promoters.

Book a demo today to discover how Premagic can transform your next event.